You are a sparkie, not a marketer, and your nights are for your family, not for learning ad platforms. So here is the short version of what actually works for a Melbourne electrician, and what to ignore.
1. Get found when someone needs a sparkie now
Most jobs start with a search like "electrician Werribee" or "switchboard upgrade Point Cook". Showing up takes three things together:
- A complete Google Business Profile, with your real jobs, service area and the work you do (switchboards, EV chargers, emergency callouts).
- Your reviews on your own site, doing the selling.
- A page for each suburb you cover, matching what people search.
2. Stop renting your customers
Lead platforms sell the same job to several sparkies and the work stops when you stop paying. Use one to fill a quiet week if you must, but build something that is yours alongside it. The honest take: is hipages worth it and what leads really cost.
3. Get more from customers you already have
A safety check reminder or a nudge before summer to an old customer is the cheapest job you can win. One win-back text often pays for a month of everything else.
4. Let AI do the boring bits
Quotes, follow-ups, review replies, your Google description and website words. ChatGPT will draft them (prompts here), if you have the time to do it every time.
The honest bit
You can do all of this yourself. The catch is doing the lot, and keeping it current, while you are up a ladder in Brunswick. The one you cannot do from up there is answer the phone, and that is the one BizEdge takes off you. BizEdge does one job: every call you cannot pick up gets a text back in seconds with your name and your business, and the caller's number lands on your phone. It is $49 a month plus GST, month to month, and the billing only starts once it has caught your first missed call. Setup is one code on your phone, and it works on Telstra, Optus and Vodafone.